Marketing Tips: How To
Sell Your Home
If you want potential home buyers to fall in love with your house, they first have to know it's for sale. This is where a strong marketing plan comes into play, which not only publicizes your property but gives people a preview of your home before they get there.
A Picture Is Worth A
Thousand Words
Regardless of whether your
home is to be featured online, in a Premier Beach Realty Agent's publication or paid
advertisement, quality photos are a must.
You must capture your home's best qualities in each image. Take a photo of the front and back of the
home, along with interior photos of every room.
Try various angles and lighting situations, which gives you the
opportunity to choose the best shots.
When photographing any
part of your home, make sure that it's spotless. Home buyers, especially those with children
or pets, would love to see a yard. If
your house has a lot of room to run, showcase it in photos. If you live in a condominium or townhouse,
emphasize nearby activities that offer family fun. This may include a swimming pool, recreation
center, tennis court, etc.
When you present your
photos to the Premier Beach Realty Agent, he/she will use them to pique the interest of potential
buyers. If a buyer likes the photos,
their next step will be to schedule a tour of the home. Hence, the right photos are invaluable when
selling real estate.
Sign Here
Believe it or not, one of
the best marketing strategies is free.
By placing a sign in your yard, you will let anyone driving by know that
your home is for sale. Even if you live
in an area that does not get a lot of traffic, a passerby may notice the sign
and tell someone they know who is in the market for a new home. Your Premier Beach Realty Agent will likely provide you with a
sign, which should be placed in a visible area of your lawn. You can also place a sign in your window or
on your front door. Be sure to check
with your local community association, if applicable, regarding placement and
permission for this type of sign.
Paid Advertisements
Many Premier Beach Realty Agent advertise
their listings in local real estate publications, their business Web site and
even the occasional ad in the newspaper.
Depending on the terms of your listing agreement, you may be able to
continue advertising the home independently.
Check with your Premier Beach Realty Agent about their commission policy if you sell the
house yourself.
If you decide to advertise yourself, try the local newspaper first. People looking to move into your area will likely be browsing the newspaper for real estate ads. Keep in mind that it's not just newcomers who may be looking to buy a new home. Perhaps an empty nester is looking for a smaller abode or a growing family is looking to upgrade to a larger house, so don't discount locals as potential buyers.
Hold An Open House
If you want potential
buyers to fall in love with your home, invite them in to see what it has to
offer. An open house allows for anyone
to simply drop in, with or without an appointment, to tour the home. In some cases, a successful open house may
result in an offer or possibly multiple offers that same day. You can advertise an open house with signs in
your yard, posting a notice on local bulletin boards and by utilizing free or
paid ads online and/or in your local newspaper.
In most cases, your
Premier Beach Realty Agent will schedule the open house and will help answer questions from
potential buyers. If you are still
living in the home, the date and time should be convenient for you, but also a
day that would be convenient for others.
For most, the weekend is a good time and most open houses are an all-day
event.
For the best approach at a successful marketing strategy, confer with your Premier Beach Realty Agent. Successful agents know their markets and what will likely be the best approach to selling your home. Don't be afraid, though, to offer your input and ask questions as you develop your marketing plan.
